Green Works Reverse Graffiti Project
By Mike Chino:
http://inhabitat.com/reverse-graffiti-san-francisco/
Here’s one instance of green-washing that we’re 100% behind. The Reverse Graffiti Project imbues the guerrilla tactics of street-art with an eco-friendly element, detourning the definition of graffiti by actually cutting through and cleaning up grit to leave a lasting impression. You may remember Paul Curtis aka “Moose” from our coverage of Reverse Graffiti in the UK last year; we’re excited to announce that the Reverse Graffiti team recently teamed up with the eco cleaner brand GreenWorksto create a clean, green, 140 foot mural on the walls of San Francisco’s Broadway tunnel. The artist scraped through the grit and grime of the tunnel walls to reveal a stunning portrait of a lusher San Francisco, transforming the dingy tunnel sidewalls into a flourishing forest of native plants, providing an inverse reflection of how the site may have looked 500 years ago.
AGENCY
DDB San Francisco
SERVICES
Color Grading, Online Editing
YEAR
2013